01
Define the audience and fit
Describe the customer, product and campaign goal. Evaluate a creator’s content and audience relevance alongside availability.
SCALECINE / PLANNING GUIDE
What to Include in an Influencer Campaign Brief
Prepare a creator brief with the audience, deliverables, approvals, disclosure and paid usage rights.
02
Set the deliverables
List the formats, publishing window, review steps and required disclosures. Clarify whether the brief includes filming, appearances or store visits.
03
Agree the rights
Discuss duration, channels, paid reuse and exclusivity before agreeing the project. Record the approved scope in writing.