01
Start with the audience and journey
Write down who needs to see the message and where they travel, shop or work. Share the campaign dates and locations you are considering. Ask for availability before fixing the artwork.
SCALECINE / PLANNING GUIDE
How to Brief an Outdoor Advertising Campaign
Plan a hoarding or signage campaign with the right placements, artwork sizes, installation checks and deadlines.
02
Make the offer readable at a glance
Keep the message short. Choose one action and check the design at the intended viewing distance. Agree on dimensions, material and installation responsibilities before production.
03
Define what will be reported
Ask for dated installation photographs, display dates and a process for reporting problems. Any audience estimate should explain its source and assumptions.