Design product packaging that communicates clearly on the shelf and works with the format your printer supplies.
Discuss cartons, sleeves or labels, including the front panel, variant system, information hierarchy and artwork handover.
Use a shared design system across variants to control design costs. We agree artwork and proof deadlines with your production schedule and check each layout against the supplied dieline and approved copy before handover.
Start with dimensions, dielines and approved product copy. Review the design flat and as a mockup, then coordinate artwork specifications and proofing responsibilities before production.
Consider the full range together. Consistent placement makes the product family recognisable, while clear flavour or size cues help shoppers pick the right variant.
Bring printer specifications, dielines, product claims, mandatory copy, barcodes and the list of variants.
Confirm who supplies the dieline and signs off copy, barcodes and the printer proof. Agree the required print-ready exports and whether editable artwork or mockups are part of the handover.
Share the editable dieline, material, finish and printing constraints with the brief. The artwork review can then focus on how the layout will actually reproduce.
