Plan lookbooks, apparel campaigns and lifestyle images that show how a collection looks and feels in use.
Choose full looks, garment details, model portraits and wider lifestyle scenes. Build a shot list around each collection, placement and crop you need.
Group looks by location and setup to make the most of the shoot budget. We agree call times and review dates, check garment coverage during the shoot, and approve a sample retouch before finishing the collection.
Agree the moodboard, talent and styling responsibilities, location and shot order. Review a test frame for lighting and fit before shooting the collection. Select and retouch the agreed frames for delivery.
A lookbook needs consistent coverage while a campaign needs room for a stronger visual idea. Planning both sets together helps the client get clear product views and distinctive campaign images from the shoot.
Share the number of looks, size samples, model requirements, location preferences and intended usage.
Confirm who arranges models, wardrobe and location permissions. Agree the selection and retouch count, image usage and the delivery folders before the shoot.
Plan the core lookbook images first, then allocate time for campaign scenes. Share the number of outfits, location options and the outputs you need.
