Develop a television commercial around one clear message, from the creative treatment to the finished spot.
Discuss scripts, storyboards, casting, product staging, production, editing, sound and the delivery formats required by your planned placements.
We agree production options within your budget before booking talent, locations or crew. We schedule script, storyboard and edit approvals, then check the final cut against the approved spot length and delivery requirements.
Agree the audience, offer and spot duration first. Time the script and storyboard, approve the production plan, then review the edit, product claims and end card before mastering.
Building around the airtime limit early gives the product, offer and call to action enough screen time. Agreeing shorter versions before filming also helps capture the shots those edits need.
Send the campaign brief, required spot lengths, approval contacts and broadcaster specifications if available. This page covers commercial creative and production.
List who confirms broadcaster specifications, clears claims and approves music and talent rights. Agree the master, duration variants and clearance responsibilities in the brief.
Yes, if the brief includes the cuts, crops and rights needed. Plan alternate framing and a clear opening for vertical formats before shooting.
