Plan business websites and campaign landing pages around what visitors need to do.
Define the pages, products and integrations you need. Agree on who supplies the copy, images and product information.
Prioritise the pages and features customers need first so the initial build stays affordable. We agree review and launch dates, then check mobile layouts, navigation and the enquiry path before handing over the site.
Plan mobile navigation, enquiries or checkout, page titles and crawlable content. Test the agreed journeys before release.
Agree on domain and hosting access, editing tools, training, maintenance and which files and accounts are included.
Plan the pages around real visitor actions, such as comparing services and sending a brief. Review the mobile enquiry path and agree who will maintain the content and accounts after launch. For a store, see E-commerce Websites.
Agree who owns the domain and hosting, who edits the site after launch and whether support is included. For an existing site, identify the URLs that need redirects and send a test enquiry from a phone before handover.
Planning reference · W3C guidance on responsive reflow
Share existing URLs and any search reports. Identify which pages to retain or redirect and review important links before switching the site.
