
01
List the customer journeys
Decide what a visitor should be able to do, such as understand a service, compare products or send an enquiry. Map the pages needed for those journeys.
Prepare page goals, content, account access and handover requirements before commissioning a website.


Decide what a visitor should be able to do, such as understand a service, compare products or send an enquiry. Map the pages needed for those journeys.
Prepare your service information, approved photos, brand assets and contact details. Identify who controls the domain and hosting, and who will approve content.
Discuss editing access, integrations, backups, handover and ongoing support. Include testing on phones and a check of enquiry delivery in the launch plan.