Plan content, search and paid campaigns around a shared business goal.
Define the offer, audience and desired action. Agree on the scope and review schedule before selecting channels.
Start with the channels most likely to support your goal and put the available budget there first. We agree launch dates and reporting checkpoints, and review the offer, creative and enquiry path before spending on extra channels.
Separate agency fees, production costs and platform spend in the quote. Agree on what to measure and who reviews lead quality.
Plan the offer, message and enquiry path before splitting work across channels. Use a common review date and compare the quality of enquiries alongside volume so the next budget decision has a clear basis.
Agree which channels we manage, what creative and landing-page work is included, and how often we report. A starting plan can include a channel brief, calendar, budget split and a review of qualified enquiries.
Share past reports, account access and how you qualify enquiries. Start with a review of what is already running and agree what to keep, test or pause.
