Brief creator campaigns around audience fit, creative scope and usage rights.
Share your market, target customer and campaign goal. Review creator fit and availability before including any name in a proposal.
We compare creator fit, deliverables and usage costs before you commit. A smaller creator shortlist can keep the campaign affordable, while agreed draft dates and a final check of the content and disclosure help keep publication on track.
Specify formats, publishing dates, store visits if relevant, approvals and who handles disclosures.
Discuss paid reuse, duration, platforms and any exclusivity in the brief. Confirm talent access and rights before committing.
Assess the fit between the creator, product and intended audience. Agree content formats, approvals, usage rights and reporting up front so everyone knows how the work may be published and reused.
A proposal can include a shortlist, brief, review dates, published links and a report against the agreed deliverables. Confirm who approves creator fees, which assets can be reused, and whether paid promotion rights are included.
Planning reference · ASCI influencer advertising guidelines
Discuss paid use, duration, channels, editing rights and any exclusivity when setting the scope. The creator agreement should cover those uses.
