Build a visual identity your customers can recognise across packaging, websites, social media and signs.
Start with a new identity or refresh one you already use. The scope can include a primary logo and alternate layouts, colour palette, typography, and a guide showing how to use them. Bring any existing assets you want to keep.
Start with the identity assets you will use first to keep the initial cost low. We agree concept, review and delivery dates, then check how the approved artwork reproduces at small sizes, in one colour and in the formats your team needs.
We start with your audience, competitors and the places people will see your brand. We agree a visual direction, review concepts in context, then refine the chosen direction and prepare the agreed files and guidelines.
Review your identity on the things customers will actually see. A shop sign needs to be legible from a distance, while a social avatar needs to work at a small size. Testing both helps you choose a direction your team can use consistently.
Agree which logo variants, file formats, templates and guidelines you need before design begins. Tell us who will use the files and where the identity will go first.
A starter handover can include primary and secondary logos, screen and print exports, colour values, typography and a short usage guide. Confirm naming, positioning, templates and editable files separately in the brief.
Yes. Bring the existing artwork and show us where it feels inconsistent. We can discuss keeping the logo and refining the colours, typography and layouts around it.
Bring examples of where the identity will appear, what customers already recognise and which products or audiences the brand needs to grow into.
