We start with the services you want enquiries for, the areas you serve, and the pages customers use today. With agreed access, we review Search Console data, crawl the site and check important URLs for indexing problems. You receive a prioritised list showing the issue, affected pages and the next action.
Start with an affordable audit or a focused set of fixes on your most important pages. We agree a delivery schedule, verify the changes after release, and use search and enquiry data to prioritise the next round of work.
02
Fix crawl and indexing problems
We review redirects, broken links, sitemap coverage, duplicate URLs, canonical settings and internal navigation. We also check whether important content is readable on mobile and accessible to search crawlers. We make changes within the agreed scope and document fixes that need your developer. After publishing, we verify the affected URLs and submit the sitemap where appropriate.
03
Research searches and improve the right pages
We match customer questions to pages that can answer them. For a photography business, a product photography page can explain catalogue angles, sample preparation and turnaround, while a separate fashion page can cover models, styling and lookbooks. We write or revise headings, descriptions, image alt text and internal links so each page has a clear purpose.
04
Make your business easier to understand in AI search
We make the service, provider, location and process clear in readable page text. Where available, we add approved examples and firsthand details that help readers assess the offer. We use structured data where it accurately reflects the visible page. Google uses its usual SEO foundations for AI search features and decides which pages to include.
05
Measure visibility and enquiries separately
We use Search Console to review queries, impressions and clicks for the priority pages. If analytics is in scope and configured, we distinguish contact clicks from recorded enquiries where possible. Your sales feedback can help identify which enquiries were useful. We agree a baseline and reporting schedule before drawing conclusions about changes.
06
Review what changed and decide what to work on next
Your report explains what was fixed or published, which pages and searches changed, and what we recommend next. If a page gets impressions but few clicks, we review how it appears in search. If visitors reach the page but rarely enquire, we check whether the offer, proof and contact path answer their questions. You can agree a one-off audit or ongoing review and improvements.
Can you guarantee rankings or a mention in an AI answer?
Search engines and AI platforms decide which pages appear and when. We can make your pages easier to find and understand, then report what available data shows over time.
Can you work with my existing website?
Yes. Start with your current URLs, priority services and any available Search Console data. The audit will show which pages can be improved in place and which need new content or developer support.
What access do you need?
Access depends on the scope. For an audit, read access to Search Console and available analytics may be enough. We agree publishing access or a handover to your developer before implementation.
